As we find ourselves once again awash in a sea of pink for Breast Cancer Awareness Month (BCAM), few people who participate, donate or buy pink-themed products are aware that BCAM has always been a deliberate deception – a “pinkwash” which helps “do-gooder” sponsors hide their own culpability while promoting products which cause cancer.
In the beginning
Breast Cancer Awareness Month (BCAM) was launched in 1987 by Imperial Chemical Industries (ICI), a British chemical company which has been a world leader in manufacturing cancer-causing pesticides, plastics and other products. From day one, ICI and later spin-off Zeneca have used BCAM to direct research and prevention efforts away from chemical carcinogens. (more…)